AgAI Labs' UTM link builder adds source, medium and campaign labels to a page URL you control. Use it for yard sign QR codes, Parade of Homes listings, your Google Business Profile, videos, email and events. Copy the finished link. Later, the labels tell you which placement a visit came from.
How do you build a link you can recognize later?
- Paste the full address of the page buyers should land on. Use a public page, not one behind a sign-in.
- Pick a channel. The source and medium fill in. Edit them to match your own naming.
- Name the campaign something you will recognize in a report. Use content to tell one sign, video or email from another.
- Build the link and copy it. Open it once to check the destination before you print it or make a QR code.
Use lowercase words and hyphens. Keep names, email addresses and anything private out of every field.
What do the UTM parameters mean?
| Parameter | What to enter |
|---|---|
| utm_source | Where the link appears: yard-sign, parade-of-homes, google, newsletter. |
| utm_medium | The kind of channel: qr, referral, organic, video, email, offline. These are your labels, not platform settings. |
| utm_campaign | The effort that groups related links: a community launch, an open house, a Parade entry. |
| utm_content | Optional. The single placement: one yard sign, one video title, one email version. |
| utm_term | Optional. Use it only when your campaign plan calls for it. |
Which page and campaign should this link identify?
How do tagged links fit your lead records?
The builder lead tracking guide helps you keep labels consistent. The Lead attribution stage ties those labels to forms, call tracking and your CRM. A tag records a visit, not an inquiry.
What should you know before sharing a tagged link?
Does this tool create a QR code?
The UTM link builder does not make a QR code. It builds the destination URL. Encode that URL with your own QR tool, then scan the printed code and check where it lands.
Does a tagged link tell me who became a lead?
A tagged link labels a visit, not a person. Your analytics, forms and CRM decide whether the campaign label carries through to the inquiry record. When it does not, ask the buyer how they found you.
Can I use a tagged link in a business profile or event listing?
Check the link rules with the platform or the event organizer first. The channel presets in the UTM link builder are labels only. They do not check any platform's rules.
Are the links or campaign labels saved here?
The UTM link builder keeps its values in the open page. Nothing goes to local storage or to AgAI Labs. Anyone who receives the finished link can read its labels.
Book a process session to plan the path from your channels to your lead records.