The Proof kit is a free, one-page review of what a prospective buyer can verify about your building company online today. It records the useful evidence, missing answers, ownership gaps and obvious friction across your website, search profiles, project pages and public listings. You keep the review with no obligation.
What does the free proof kit actually examine?
The buyer's public research path
Custom buyers do not evaluate a builder from one polished home page. They move between project photography, plan information, community pages, search listings, reviews, social clips and county records. The proof kit follows that path. It asks whether a buyer can understand what you build, where you build, how your process works and what happens after the punch list.
The review is deliberately compact. It is not a generic score, a sales deck or an automated website audit with a list of low-value warnings. We record the visible evidence and the unanswered questions that could stop a serious prospect from making contact.
| Area checked | What we look for |
|---|---|
| Projects and plans | Clear project context, plan details, specifications and useful captions |
| Build process | Lot review, design, selections, allowances, draws, construction and warranty |
| Search presence | Consistent facts across the website, business profile, maps and directories |
| Buyer path | A clear route from research to a useful first conversation |
| Asset ownership | Visible signs that core accounts and lead paths are under builder control |
Why does this first stage matter to a custom builder?
Missing proof is different from weak presentation
A buyer may admire the finished kitchen and still hesitate because the allowance process is vague. A landowner may like the portfolio and leave because lot evaluation is never explained. A past Parade visitor may search the company weeks later and find an outdated profile. Those are operating questions, not cosmetic marketing issues.
The proof kit creates a field condition report before anyone proposes a larger scope. It separates missing evidence from weak presentation. Mark missing warranty explanations and unresolved account access as separate findings, each with a question for your team.
What does the proof kit require from the builder?
No account access or prepared packet
You do not need to prepare anything. We work from the public presence a buyer can access. If a page is hidden, an account is private or a process lives only in the superintendent's head, that absence is part of the finding.
- Our AI agent fleet gathers public pages, listings and visible references.
- Agents organize the findings and flag inconsistencies for review.
- People check every finding, remove weak assumptions and set the priority order.
- You receive the one-page proof kit and keep it, even if the work stops there.
The review begins after we confirm the correct public presence. Several domains, old directory entries or multiple service areas require careful identity checks before any inconsistency becomes a finding. The delivered sheet distinguishes verified gaps from items that need builder confirmation.
Where does the proof kit lead next?
From visible gaps to the operating system
The kit shows the surface condition. For related preparation, read how to write down your build process and why an owned website differs from portal space.
What else should you know about the Proof kit?
Is the proof kit really free?
The Proof kit is free. You keep the one-page review without paying a fee or continuing into another stage.
Do you need access to our accounts?
The Proof kit requires no account access. AgAI Labs reviews the public information a prospective buyer can see.
Is this a full technical website audit?
The Proof kit is a concise buyer-facing review of proof, clarity, visible ownership questions and contact friction. It is not a full technical website audit.
Will AI make the final judgment?
AI agents gather and organize Proof kit evidence. People check every finding and make the final review before delivery.
What if our website is being rebuilt?
Your Proof kit can cover a website being rebuilt. We mark known work in progress and distinguish current public gaps from planned changes.
With the public evidence recorded, continue to 01 Operating profile to document the operation beneath it, or review the full stamp sequence.